Seminars and Training & Consulting programmes 
The Institute for Marketing in the Middle East offers general and specific seminars, which encompass all marketing-related topics in the Middle East.
The training programmes are complemented by "Crash-Courses", which allow the participant to interact with the Arabic language and the Islamic cultural behaviour rules in a short period of time.
Following courses are offered as seminars, courses or workshops: (Training language; English, German, or Arabic)
- Crash-Course (one to two days), main focus: rules of conduct in Islamic countries, handling of authorities and formalities, business practices in the Middle East states
- Intensive Training Programme (two to four days) for the preparation of temporary employment abroad, main focus: - General overview specially tailored to the target country– country profile, geography, history, politics, country culture, social structure – market structure, economic and business life - economy, economic relations – rules of conduct, Islamic customs (commandments and prohibitions), courtesy rules - Handling of authorities and formalities – sales and negotiations training with clients
