Al Salam alaykum
The classic components of “Cross Cultural Awareness” or even the assumption “We can make ourselves understood in the English language in the Islamic region, and can therefore also assert ourselves in business!” are no longer enough to guarantee the desired success on the fiercely contested markets in the Middle East.
A new “Cross Cultural Marketing mix” is demanded, like product diversification, that meets the requirements of the consumer(arabic) demands, up to implementation of a new sales- and distribution structure adapted to the Arab world. “Intercultural Management”, “Intercultural Marketing”, “Middle East Sales & After Sales Strategies” are therefore new approaches, which the IfNO-Institute for Marketing in the Middle East offers for the arab region.
Focus countries:
Saudi-Arabia, Oman, Yemen, Qatar, Kuwait, Bahrain, the United
Arab Emirates, Jordan, Iraq, Lebanon, Syria, Morocco, Algeria,
Tunisia, Libya, Egypt, Sudan, Iran, Turkey and the new Palestinian territories.
Dr. Karim-Elmahi Ismail (Dipl.-Kfm.)
President of the IfNO
Dr. Karim-Elmahi Ismail (MBA & Ph.D), President of the Institute for Marketing in the Middle East (IfNO), Düsseldorf, studied and earned an MBA & doctorate Ph.D at the Faculty of Economic Sciences at the University of Cologne / Germany. He worked for the Embassy of the Qatar state in Bonn for a number of years. As Director of the Institute and Investment & Business Consultant, he advises German companies in the development and implementation of marketing and distribution strategies in the Near and Middle East countries
