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The economic, demographic and dynamic political changes in the MENA region (e.g. Saudization, Vision2030…) can no longer be adequately covered in a business involvement by the basic and inevitable „Do’s & Don’ts“ understandings.
New challenges in the dynamic of „Digitization“ and the substantial „Digital Transformation“, require new „Cross Cultural Agility“ for business partners and teams in all levels of collaboration and qualification in the MENA Region.

The privat “Institute for Middle East Marketing” (IfNO e.K.) found 1990, is one of the leading Institutes in Germany qualified in consulting, coaching and training customized business approaches in the Islamic region business such as "Intercultural Agility Management" and "Middle East Sales & After Sales Strategies".
Our major focus countries are: United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Yemen, Algeria, Tunisia, Libya, Egypt, Sudan, Morocco, Jordan, Iraq, Lebanon, Syria, Iran, Turkey, Iran, Pakistan
Dr. rer. pol Dipl.-Kfm. Karim Elmahi  Ismail, CEO of the “Institute for Middle East Marketing” (IfNO) in Dusseldorf/ Germany studied at the University of Cologne/ Germany, and graduated PhD-MBA from the Faculty of Economics and Business Administration. He served several years at the Embassy of Qatar in Bonn/ Germany.
Since 1990 he preforms as senior investment and business consultant, and supported over 400 German companies in the development and implementation marketing and sales strategies in Middle East countries.